Al Midfa: SCTDA participation in international events focused on strengthening emirate’s tourism industry in global markets
Date Published: Thursday, November 5, 2015 Sharjah Commerce and Tourism Development Authority is tapping new opportunities for growth in international tourism market, highlighting the new roadmap for the emirate’s tourism sector represented in the Sharjah Tourism Vision 2021 and its success in winning the Arab Tourism Capital 2015 Award as it participates in the World Travel Market 2015 in London from November 2 to 5. The Sharjah pavilion at the WTM has attracted considerable attention from dignitaries and tourism industry decision makers. 40 British and European media representative visited Sharjah pavilion. Sharjah is aiming to attract 10 million tourists to the emirate under the Sharjah Tourism Vision 2021 and its four key pillars to promote Sharjah as an Ideal Family Tourism Destination, adopt an Innovative Tourism Approach, develop World Class Tourism Facilities and Capabilities, and strengthen Sharjah’s position as an International Cultural Hub. Sharjah is upbeat about attracting more visitors from international markets this year following the emirate’s success in winning the Arab Tourism Capital 2015 Award. Sharjah won the prestigious honour from the Arab Tourism Organisation in recognition for its efforts to embrace its rich traditions and strong cultural heritage to create a modern tourism industry. His Excellency Khalid Jasim Al Midfa, Chairman of SCTDA, said that Sharjah is participating in the WTM this year with renewed enthusiasm driven by the launch of the Sharjah Tourism Vision and the winning of the Arab Tourism Capital 2015 Award. “The SCTDA’s participation in international exhibitions and events is focused on strengthening the emirate’s tourism industry in the global markets and promoting the major development projects adopted by the Authority to enhance the tourism experience. Our effort is to reach the highest international standards in the tourism sector by offering outstanding services and facilities that keep pace with the expectation of the visitors, especially families,” HE Al Midfa said. He said the WTM has offered the ideal gateway to access new markets and provided the tourism sector in the emirate with more opportunities for cooperation and partnership with investors, experts and decision-makers in various global markets. The event has also provided an opportunity for the delegation from the emirate to gain an understanding about the international best practices and keep abreast of the latest developments in the global tourism industry.