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Al Midfa: SCTDA will highlight Sharjah’s identity as a safe family tourist destination for visitors from Europe

Date Published: Wednesday, October 28, 2015 Sharjah Commerce and Tourism Development Authority (SCTDA) announced its 13th consecutive year of participation at the World Travel Market 2015 in London from November 2 to 5, during which it take the opportunity to highlight the new 2021 vision. Europe is seen as a key market to help achieve the ambitious now 10 million target set. The Sharjah delegation is led by His Excellency Khalid Jasim Al Midfa, Chairman of SCTDA, and includes representatives from Sharjah Airport Authority, Shurooq, EPAA, Sharjah Museums, Sharjah Healthcare Authority, Sheraton Sharjah, Ramada, Al Shaab Village, Hotel Holiday International, Marbella Resort, Oceanic Hotel, Copthorne Hotel, and Sharjah Airport Travel Agency. “SCTDA is keen to further develop the huge potential offered by this major global event to meet with the key players in the travel and tourism industry and discuss the latest developments in the sector. We are also looking forward to exploring possibilities of new cooperation and partnerships to help us achieve our 2021 vision” HE Al Midfa said. He said Sharjah’s participation at the WTM will enable the emirate to showcase the latest projects and events launched under the Sharjah Tourism Vision and the pavilion will include a technology wall that enables us to encourage downloads of the new Sharjah App as well as an opportunity to explore Sharjah through the virtual reality gallery using google cardboard. HE Al Midfa explained that this year the Authority will highlight Sharjah at the WTM as the ideal gate family tourism destination, a key pillar of the Sharjah Tourism Vision, under which special packages and deals will be offered for families. SCTDA will also promote its innovative services and facilities launched to improve the tourism experience and enhance the efficiency of the tourism sector in Sharjah. “Through our participation at the WTM 2015, we are seeking to promote Sharjah’s identity as a safe family tourist destination that offers genuine heritage and cultural attractions to attract more visitors from Europe,” HE Al Midfa said. He pointed out that SCTDA will also take the opportunity to promote business and trade opportunities to investors from all over the world and showcase the most prominent events and festivals that will be organised in Sharjah in the coming period. “Cruise tourism is another focal area in view of the remarkable growth achieved by Sharjah in this sector in recent years. The emirate attracted 35 international cruise calls carrying about 80,000 visitors during the 2014-15 cruise season. We expect this sector to experience significant growth in the coming years,” HE Al Midfa added. Europe is one of the most important tourism markets for Sharjah with the emirate’s hotels receiving over half a million guests from across the continent in 2014, accounting for 32 per cent of the total hotel guests in the emirate during the period. Sharjah offers visitors from Europe an authentic Arabian atmosphere with an opportunity to get involved in the many activities and events within the city of Sharjah. Sharjah is particularly attractive to European market due to its east coast, where they get to experience nature and beautiful beaches throughout the year, and participate in outdoor activities at mangroves and mountains. Strategically located, Sharjah is an ideal investment hub in the Middle East for European business entities. It provides direct access to the Arabian Gulf and the Indian Ocean and offers the latest infrastructure facilities and logistics services. The WTM, one of the most specialised exhibitions in Europe’s tourism sector, marks its 49th edition this year. More than 50,000 senior travel industry professionals, decision makers and international media will participate in the exhibition which generates over £2.5 billion of travel industry contracts.