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Al Midfa: Sharjah Water Festival has become a key element in the efforts to achieve Sharjah Tourism Vision 2021

Date Published: Tuesday, December 15, 2015 Sharjah Commerce and Tourism Development Authority, the organisers of the Sharjah Water Festival, has announced that the ninth year of the event will be held from December 16 to 20, between 4 pm and 11 pm daily, at the Khalid Lagoon and Al Majaz Waterfront in the emirate. The Authority stated that new activities have been incorporated this year, adding more excitement to the event, including family leisure activities, carnivals, mini stage shows, jet-ski school, free style show and a heritage village. In addition, there are celebratory activities to mark the birthday of Mouj, the festival’s mascot. As part of the Sharjah Water Festival, the Authority is including Sharjah World Championship Week and this features three World Championship titles all being played out in Grand Prix finals on Khalid Lagoon from the 17th to the 20th December. Announcing the launch of the Sharjah Water Festival, His Excellency Khalid Jasim Al Midfa, Chairman of SCTDA, said: “Over the past eight years, Sharjah Water Festival has strengthened its position as one of the main entertainment events, attracting families from inside and outside the UAE. Today, with the launch of the ninth year, which includes new events and activities, Sharjah Water Festival has established itself as one of the most important tourism attractions that contribute to the Sharjah Tourism Vision 2021 as the emirate aims to 10 million tourists by 2021.” HE Al Midfa said the UIM F1H20 World Championship 2015 – Grand Prix of Sharjah at the Khalid Lagoon, hosted by the emirate over the last 16 years as part of the Sharjah Water Festival, will be as usual the most prominent round in the championship. This year with the support of the Sharjah International Marine Club we have been able to develop this event into a world championship week featuring, F1, F4 powerboat finals as well as the Aquabikes. HE Al Midfa stated that the promotional campaigns for the Sharjah Water Festival have been rolled out in the local and regional media. In addition, the Authority has taken part in promotional tours and international exhibitions and invited various media delegations to the emirate to familiarise them with the festival activities and Sharjah’s major landmarks and tourism attractions, HE Al Midfa added. “On this occasion, we extend our sincere appreciation to all our partners and sponsors for their continued support for this major tourism event, which has become a key element in the efforts to promote Sharjah as a leading centre of family tourism at the regional and global level,” HE Al Midfa said. SCTDA stated that a number of sponsors have come forward to support the Sharjah Water Festival 2015. The Partners for the event are: Department of Seaports & Customs - Government of Sharjah; Sharjah Police Headquarters; SEWA; Sharjah City Municipality; Sharjah Investment and Development Authority – SHUROOQ; Sharjah Road and Transport Authority; Civil Defence Department – Sharjah; and Sharjah Museums Department. The Medical Sponsors are: Baby Friendly City Sharjah Campaign; and Al Zahra Hospital. Sharjah Media Corporation is the Media Sponsor, and Air Arabia is the Official Airline of the event. Sharjah International Marine Sports Club is the Strategic Partner. The Hotel Sponsors are: Hilton Sharjah; Hotel Holiday International; Millennium Hotel; and Golden Tulip Hotel Apartments For more information about the festival and its activities please visit the website: