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Al Noman: The course falls under the Sharjah Tourism Vision 2021

Date Published: Wednesday, August 12, 2015 As part of ‘Marhabtain’ initiative and under the title of “YOU@SHARJAH”, Sharjah Commerce and Tourism Development Authority (SCTDA) organised a training course aimed at developing the capabilities of frontline staff in the hospitality sector. The three-day course took place at Hilton Sharjah Hotel from August 3 to 5, 2015. The training programme attracted participation from 15 hotels in Sharjah, including 36 participants from bookings, reception and customer service departments as well as number of staff who deal directly with tourists and guests. Led by group of hospitality and tourism experts, the training course covered a variety of topics, including effective communication with hotel guests, dealing with comments and complaints, etiquette skills, anger management and dealing with situations concerning hotel guests. The course also included a discussion on ways to promote the Sharjah as a leading family destination and best ways to showcase the emirate’s prominent tourism, leisure, cultural and entertainment capabilities. Participants were taken on a tour of the emirate during which they visited a number of heritage and tourism landmarks. Addressing the course HE Mohamed Ali Al Noman, Chairman of the Sharjah Commerce and Tourism Development Authority said: “The ‘Marhabtain’ initiative includes a set of internationally accredited training programmes designed to improve the human capabilities in the tourism sector with the objective of achieving the Sharjah Tourism Vision 2021 which aims to welcome over 10 million visitors by 2021”. He added that earlier under the initiative, training programmes and workshops were launched to train frontline office staff and taxi drivers in Sharjah to enable them to provide best tourism services, and enhance their basic skills to promote Sharjah’s tourism landmarks. The Sharjah Tourism Vision 2021 is focused on four main pillars – promoting Sharjah as an Ideal Family Tourism Destination, following an Innovative Tourism Approach, developing World Class Tourism Facilities and Capabilities, and strengthening Sharjah’s position as an International Cultural Hub. The Vision will unite the efforts of partners in the government and private sector in developing innovative packages and programmes to improve the tourism infrastructure and create new tourism projects in the emirate.