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Emirate Received More Than 400,000 Russian Hotel Guests in 2014

Date Published: Sunday, March 22, 2015 Following its successful participation in the ITB Berlin exhibition and the India roadshow under the National Council for Tourism and Antiquities, the Sharjah Commerce and Tourism Development Authority will be attending the Moscow International Travel and Tourism Exhibition (MITT) being held from March 18 to 21 in the Russian capital. Sharjah will be represented in Moscow by SCTDA; Sharjah Airport Authority, SATA, Sharjah Museums Department, Hilton Sharjah, Sheraton Beach Resort and Spa Sharjah, Radisson Blu, Ramada Sharjah, Al Khalidiah Tourism, Cozmo Travel and MH Group of Hotels. This will be the 16th consecutive year that Sharjah has participated in the MITT exhibition. The Moscow fair offers a strong international forum bringing together leaders of the travel, tourism and hospitality industry from across Europe, CIS nations and from around the world. Sharjah’s participation in the Moscow exhibition in the past has led to productive engagement, tourism exchange and cooperation agreements with global stakeholders contributing to Sharjah’s tourism market and an increase in international guests. The 2014 statistics show that Sharjah’s hotels, especially beach resorts, attracted more than 400,000 Russian guests last year, which is an increase of 20% over the previous year and underscores the preeminence Sharjah enjoys as an international tourist destination as far as the Russian visitors are concerned. With its beautiful golden beaches both in the Sharjah city and along the long East Coast, moderate, year-long weather, rich cultural heritage, museums and cultural centres, leisure and shopping opportunities, world-class hotels and tourism infrastructure, Sharjah presents itself as a complete and attractive holiday destination for Russian families. The destination Sharjah is being showcased at MITT Moscow through an attractive pavilion of contemporary design, highlighting the emirate’s heritage, culture and year-long activities and festivals including the Sharjah Arab Tourism Capital for 2015 celebrations that the emirate received thanks to the rich diversity of its tourism product and cultural experience. Air Arabia, the first and largest low-cost carrier in the Middle East and North Africa, flies to seven major cities in Russia including Moscow, Kazan, Krasnodar, Rostov, Yekaterinburg, Samara and Ufa, contributing to the strengthening of the strong bonds of trade, tourism and culture that exist between the UAE and Russia. In its 22nd year, MITT Moscow has come to earn itself a special status as an international trade exhibition and networking event. Spread over an area of 57,000 square metres, the Moscow exhibition last year attracted more than 2000 exhibitors from 200 countries and 40,000 visitors from around the world.