Emirate reports a 45% increase in Chinese hotel guests in 2015 compared to previous year
Date Published: Wednesday, April 13, 2016 Sharjah Commerce and Tourism Development Authority (SCTDA) has announced its participation in the China Outbound Travel and Tourism Market (COTTM) for the third consecutive year. The leading exhibition, now in its 12th year, will be held in the Chinese capital Beijing from April 12 to 14. SCTDA’s presence at COTTM 2016 comes as part of the Authority’s strategic programme to promote Sharjah’s tourism capabilities in specialised tourism fairs in the region and the world. Building on the success achieved during its previous two years of participation, SCTDA is seeking to take advantage of the opportunities offered by the COTTM 2016 to engage with key entities, experts and decision makers in the Chinese tourism sector. Sharjah has emerged as a popular tourist destination for visitors from China as reflected in the latest available figures that show that the emirate attracted over 50,000 Chinese hotel guests during 2015, a 45 per cent increase in the number of hotel guests last year. His Excellency Khalid Jasim Al Midfa, Chairman of SCTDA, said the Authority’s participation in international events and exhibitions each year has contributed to the strengthening of the emirate’s position in the regional and international tourism map. HE Al Midfa pointed out that COTTM 2016 represents an ideal opportunity for SCTDA to exchange experiences and discuss opportunities for cooperation with experts and investors in the field of tourism. It is also an excellent platform to learn about the best international practices and the latest developments in the tourism industry, he added. The Chinese Tourism Forum held this month with Local DMC’s has helped provide the accommodation sector with increased business contacts and links as they prepare for COTTM HE Al Midfa stated: “SCTDA’s participation in COTTM over the past two years has been a great success. We are therefore keen to participate in this year’s event, which will be unique occasion to showcase our tourism products in a key market as China, and attract more Chinese visitors to Sharjah.” COTTM is one of the most specialised tourism, travel and hospitality exhibitions which last year attracted more than 400 exhibitors from 65 countries, and more than 3,000 visitors, including businessmen and investors.