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Emphasis on Public-Private Partnership in Tourism Sector as SCTDA Chairman Visits New Hotel ’72 By Hues’

Date Published: Saturday, April 19, 2014 Al Noman: Hotel occupancy in the Emirate crossed 90% in first quarter during special events HE Mohamed Ali Al Noman, Chairman, Sharjah Commerce and Tourism Development Authority has underscored the importance of public-private sector partnership in tourism sector, saying such a partnership has already contributed to the development of quality tourism product of Sharjah and strengthened its position as a pioneering and distinguished tourist destination in the region. This came during Al Noman’s visit to the new Hotel ’72 By Hues’ on Wednesday. The SCTDA Chairman was received by Mr. Mahmoud Hamza, Chief Executive of the hotel, and was briefed about the new hotel property and the number of exclusive services and modern amenities offered by the hotel to its guests and customers. Speaking on the occasion, Al Noman said that the Hotel ’72 By Hues’ is a welcome addition to Sharjah that has seen a number of world-class hotels and tourism projects launched recently in the Emirate. “This is in tune with the growing number of tourist arrivals in the Emirate and the host of special events and activities hosted throughout the year in Sharjah, significantly increasing the hotel occupancy rate in the Emirate. While the hotel occupancy rate shot up above 70 per cent in the first quarter of this year, it had crossed more than 90 per cent during special events like the Sharjah Light Festival,” said Al Noman. Al Noman noted the remarkable developments and paradigm shift in the hospitality industry witnessed in the Emirate in recent years and the quality of services offered. The SCTDA Chairman said that a number of new and outstanding tourism and hospitality projects are part of the Emirate’s strategic plan and vision for the industry and will be announced in the next phase of development. Hotel ’72 By Hues’ is being seen as an attractive addition to Sharjah’s hotel industry. The 5-star ‘72 By Hues’ is the first boutique hotel dedicated to business and leisure travellers in the Emirate. Strategically located, it offers a breathtaking panoramic view of Khalid Lagoon and Buheirah Corniche. With 72 distinctly designed and tastefully appointed rooms with stylish furnishings and amenities including internet, ’72 By Hues’ continues a tradition of contemporary architecture and smart luxury design that HUES Hotels are famous for. The hotel boasts restaurants like Equation that offers private dining and authentic Arabic and international cuisine. Then there is the coffee shop Quadrant and other amenities like full Eclipse Spa Treatment, Radical Indoor Heated Pool, Business Center and four exclusive Meeting Rooms that offer facilities for conferences and various professional programs.