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The Authority’s participation in the UAE Innovation Week in Sharjah resonates with its core strategy to promote a culture of innovation in the workplace and across the tourism sector

Date Published: Saturday, November 26, 2016 Sharjah Commerce and Tourism Development Authority (SCTDA) is contributing to UAE Innovation Week in Sharjah by presenting two professional workshops at Expo Centre Sharjah from November 22 to 26, 2016 held under the patronage of His Highness Sheikh Sultan bin Mohammed Al Qasimi, Crown Prince and Deputy Ruler of Sharjah. The workshops aim to promote innovation and creativity in the tourism sector, and to highlight the Authority’s plans, projects, and initiatives. Sharjah Commerce and Tourism Development Authority placed innovation as one of it’s four core pillars back in 2014 when it first launched its 2021 vision. The workshops, titled “Certified Tourism & Hospitality Innovator”, and “Digital Transformation & My Sharjah” – explore augmented reality and DAF technology. The workshops are facilitated by experts and professionals with extensive experience in innovation and development in the sectors of tourism and trade, and they targeted specialists and professionals in these sectors. His Excellency Khalid Jasim Al Midfa, Chairman of SCTDA, said: “Our participation in the UAE Innovation Week in Sharjah adheres to the directives of our leadership to actively support creativity and innovation, and follows in the footsteps of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, who launched the UAE Innovation Week to firmly position the UAE as a hub for innovation and excellence in the region and the world.” “Moreover, our participation resonates with the Authority’s core strategy to promote a culture of innovation in the workplace and across the tourism sector – most notably, through all the tourist events and activities we organise,” H.E. Al Midfa added. “This is what makes an organisation discover their talent and at the same time come up with an actual product that makes a difference, personally I believe that innovation is not something for the few, but it should be our working style, if we do not always innovate we cannot stand tall and say truthfully we are the best in the world.” “We began with a concentration on quality assurance, which moved to total quality management, now today all our focus is on innovation which is only possible because we have already secured the foundations through our previous efforts in developing high quality systems. Sharjah Tourism has always been a leading organisation in embracing innovation and as an organisation that showcases the emirate to the world on a daily basis we fully recognise our role in this respect” HE Al Midfa continued. “It also contributes to our efforts to develop our employees’ skills and to motivate them to find innovative, sustainable solutions and practices, which, in turn, strengthen the role that the Sharjah Commerce and Tourism Development Authority plays in the emirate’s tourism sector.” The Authority is pleased to be a be part of this event which reflects the spirit of the UAE and applauds the success made this year, we are looking forward to this being the cornerstone and launch pad of further innovations over the coming years.