We are always keen to welcome media delegates and introduce them to Sharjah’s tourist, entertainment, and cultural attractions, as well as to the emirate’s busy events calendar
Date Published: Thursday, February 9, 2017 The Sharjah Commerce and Tourism Development Authority (SCTDA) took representatives from local and international media outlets on a series of familiarisation trips around the 14 locations of the Sharjah Light Festival 2017. A group of journalists, reporters, and photographers from local media outlets paid a visit to the Dr Sultan Al Qasimi Centre for Gulf Studies, Cultural Palace, and the Palm Oasis by Khalid Lagoon, as well as Al Noor and Al Taqwa Mosqu, and The festival’s parade at Khaled Lagoon. The Authority received 25 media delegates from India, Kazakhstan, Georgia, and Armenia for four days. The delegates were taken on a tour of the emirate’s historic and cultural landmarks, including the Sharjah Museum of Islamic Civilisation, the Heritage Museum, the Heart of Sharjah, the Sharjah Aquarium, and Al Jubail Fish Market, in addition to the Friday Market, University City Hall, Mleiha Archaeological Centre (which also took the delegates on trips through the Mleiha desert), Al Qasba Canal, and Khalid Lagoon. Moreover, the tour included the 14 Sharjah Light Festival 2017 locations: University City Hall, Cultural Palace, Al Noor Mosque, Al Taqwa Mosque, Al Qasba Canal, Palm Oasis, and Khalid Lagoon and its Corniche. Other locations around the emirate include Kalba University, Khor Fakkan University, Dibba Mosque, Al Dhaid Mosque, and Masjid Sheikh Rashid Bin Ahmad Al Qasimi in Dibba. This in addition to the Dr Sultan Al Qasimi Centre for Gulf Studies, which is joining the festivities for the first time this year. His Excellency Khalid Jasim Al Midfa, Chairman of SCTDA, said: “We, at the Sharjah Commerce and Tourism Development Authority, look at the media as key partners in our efforts to promote the festival, as well as the rest of our activities and events. We are always keen to welcome media delegates and introduce them to Sharjah’s tourist, entertainment, and cultural attractions, as well as to the emirate’s busy events calendar, in order to reflect the most positive image of our emirate.” The seventh annual Sharjah Light Festival (SLF) kicked off on February 2, 2017, in University City Hall in Sharjah City, and will go on for 10 days until February 11. The Festival is organised by the Sharjah Commerce and Tourism Development Authority, under the patronage of His Highness Sheikh Dr Sultan bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah. Over the years, the Sharjah Light Festival has succeeded in attracting thousands of visitors each year; in fact, the 2016 edition drew in more than 560,000 visitors from the UAE and abroad, while social media channels recorded 2.8 million interactions (according to Google Analytics) – a clear indication of the festival’s widespread appeal.